Web-based system enables lenders to compliantly manage promotional campaigns and protect brand through a virtual on-call marketing department...

February 10, 2015

National Lender Selects LoyaltyExpress MarketingCentral to Create Customized, Compliant Marketing Materials

– Web-based system enables lenders to compliantly manage promotional campaigns and protect brand through a virtual on-call marketing department –

WOBURN, Mass., February 9, 2015 – LoyaltyExpress, a provider of marketing automation and cloud-based CRM solutions for mortgage companies and banks, today announced that a major California-based mortgage lender has selected its MarketingCentral© sales and marketing system to manage its marketing efforts for more than 300 loan officers.

“Being selected by one of the most prominent lenders in the United States provides further evidence that centralized marketing solutions with built-in compliance controls are the new normal,” said Mary Beth Doyle, founder of LoyaltyExpress. “MarketingCentral enables mortgage companies to create customized and compliant marketing messages for any audience in the most efficient manner possible.”

All marketing products are created and delivered through a unique platform that empowers lenders to review and approve materials before they are sent. MarketingCentral is easily integrated with back-end systems and third-party software.

The solution delivers comprehensive marketing services to lenders by combining highquality marketing materials, easy-to-use SaaS technology and print fulfillment services. Lenders can create marketing materials for any purpose, including rate sheets, open house sheets, tri-fold brochures, business cards and stationery, social media postings and special promotional items.

A dedicated LoyaltyExpress creative team develops and manages messaging, graphic design and image sourcing for each client. Clients are able to review all materials before they are sent, ensuring complete control of marketing across the enterprise. Where designated, marketing materials that are created and modified by loan officers enter an automated approval loop for review by the lender’s marketing and compliance staff for greater efficiency. Clients can download products as high-resolution PDFs to print locally or order printed materials to be shipped anywhere they choose.

As part of its stringent commitment to clients’ privacy and risk, LoyaltyExpress does not reveal customer names on a public basis. To learn more, call (877) 938.1175 or visit www.loyaltyexpress.com.

About LoyaltyExpress

LoyaltyExpress simplifies CRM and marketing automation for banks and mortgage companies, including one of the top three retail lenders in the nation. Its flagship solution, CustomerManager, is an enterprise-wide, Software-as-a-Service platform that combines lead management, email, and direct mail campaigns with a 360-degree view of each loan officer's customers, partners, and prospects. Its MarketingCentral service delivers a web-based, sales collateral store powered by custom content creation and integrated print fulfillment. LoyaltyExpress eliminates the need to share sensitive customer data with multiple vendors and has a team of world-class marketing and branding experts with extensive experience in the mortgage industry. For more information, visit www.loyaltyexpress.com.