LoyaltyExpress customers can now access a custom marketing store in Salesforce...

December 5, 2016

LoyaltyExpress Announces MarketingCentral on the Salesforce AppExchange

WOBURN, Mass, December 5, 2016– LoyaltyExpress today announced it has launched MarketingCentral on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. Salesforce mortgage and retail banking users can now access a custom and compliant marketing store filled with sales flyers, brochures, emails, and direct mail – all without leaving Salesforce. LoyaltyExpress provides content creation, graphic design, and PDF/print/direct mail fulfillment all from within its own facility.

Built on the Salesforce App Cloud, MarketingCentral is currently available on the AppExchange at https://appexchange.salesforce.com/listingDetail?listingId=a0N3A00000E1i1NUAR.

MarketingCentral Key Features

Retail banks and mortgage lenders can leverage Salesforce to access a private marketing store filled with custom content. With a simple, compliant workflow, users can dynamically create campaigns with built-in fulfillment (or personalize sales materials for download as high-resolution PDFs).

Comments on the News

“We are very excited to bring MarketingCentral and our suite of services to our Salesforce customers,” said Jeff Doyle, CEO of LoyaltyExpress. “We have established the rigorous guidelines required to allow users to benefit from an easy-to-use service that integrates built-in APR calculators, social media, automated compliance workflows, licensing & disclaimer validations, and co-branding & audit trail management. This new app will help potential customers in the banking and mortgage space access custom marketing content.”

“MarketingCentral allows us to enhance the capabilities of Salesforce in our retail lending division,” said a top-tier, retail-banking executive. “Essentially, we have removed a major barrier by integrating a mortgage-specific marketing engine to dynamically manage high-impact campaigns and marketing products with complete automation of print, direct mail, and email functionality.” 

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the age of the customer,” said Kori O’Brien, SVP, App Innovation Partner Sales, Salesforce. “By leveraging the power of the Salesforce App Cloud, LoyaltyExpress provides customers with an exciting new way to access a marketing store of direct mail, email, and sales collateral.”

About Salesforce AppExchange

Salesforce AppExchange is the world’s leading enterprise apps marketplace that empowers companies to sell, service, market and engage in entirely new ways. With 3,000 partner apps and more than 4 million customer installs, it is the most comprehensive source of cloud, mobile, social, IoT and data science technologies for businesses.

Additional Resources

Salesforce, App Cloud, AppExchange and others are among the trademarks of salesforce.com, inc.

About LoyaltyExpress

LoyaltyExpress simplifies CRM and marketing automation for banks and mortgage companies, including one of the top three retail lenders in the nation. Its flagship solution, CustomerManager, is an enterprise-wide, Software-as-a-Service platform that combines lead management, email and direct mail campaigns with a 360-degree view of each loan officer's customers, partners and prospects. The MarketingCentral service delivers a web-based, sales collateral store powered by custom content creation and integrated print fulfillment. LoyaltyExpress eliminates the need to share sensitive customer data with multiple vendors and has a team of world-class marketing and branding experts with extensive experience in the mortgage industry. For more information, visit www.loyaltyexpress.com.