Regulatory scrutiny a growing factor in lenders’ marketing decisions

February 22, 2016
News

Lenders Using LoyaltyExpress's MarketingCentral Double in 2015

National mortgage lender is the latest to sign up to get customized marketing materials compliant with new consumer protection regulations

WOBURN, Mass., February 22, 2016 – In 2015, the number of companies using LoyaltyExpress’s MarketingCentral Web-to-Print platform doubled compared to the previous year, reflecting the growing demand for compliant marketing materials generated by regulatory changes. That growth continued into 2016. LoyaltyExpress, a leading provider of marketing automation and cloud-based customer relationship management (CRM) solutions for mortgage companies and banks, announced that another leading national mortgage lender has selected MarketingCentral to help boost its promotion efforts. MarketingCentral delivers all types of compliant client-branded marketing collateral – from sales flyers, social media icons, tri-fold brochures and more – all supported by LoyaltyExpress’ content creation and graphic design team dedicated to the client.

Increasing scrutiny by state and federal regulators, such as the Consumer Financial Protection Bureau, has put pressure on lenders to ensure that every message they send out to consumers – in advertising, social media, and regular and electronic mail – doesn’t mislead or deceive customers, even unintentionally, or risk being subject to stiff penalties for any violations. As a result, many companies are partnering with third-party CRM providers like LoyaltyExpress to create and vet their messages to ensure they are accurate, consistent and compliant with current regulations.

“Mortgage lenders need to move quickly to ensure their brand standards and messaging are consistent and compliant for all their marketing efforts throughout the enterprise, and many are counting on us to make it happen,” said Mary Beth Doyle, founder of LoyaltyExpress, the only mortgage marketing company serving as a critical vendor to a top three international bank.  “MarketingCentral enables mortgage companies to create customized and compliant marketing messages for any audience in the most efficient manner possible.”

“The ability to communicate relevant and compliant information in a timely fashion is paramount for maintaining relationships with our customers, prospects and partners,” said a spokesman for the latest mortgage lender signing up with LoyaltyExpress. “LoyaltyExpress’s dedicated content creation team not only supplies us with a continuous flow of compelling new marketing content under our brand, but gives us peace of mind that it has been approved by an impartial third-party expert to ensure it’s compliant.” The lender has 260 loan officers nationwide.

As part of its stringent commitment to client privacy, LoyaltyExpress does not publicly reveal customer names.

MarketingCentral sets the standard for an all-encompassing marketing solution for lenders. Clients can choose from a wide variety of custom-made content from LoyaltyExpress’s creative services team from an easy-to-use storefront, including:

    ·       Sales and corporate flyers
    ·       Open house flyers and rate sheets
    ·       Tri-fold brochures and sales slims with perforated business cards
    ·       Paper and metal business cards and corporate stationery
    ·       Closing gifts
    ·       Yard signs and banners

 

Flyers are available either via a simple PDF download for local printing or via the LoyaltyExpress fulfillment center and shipped directly to the branch. Additionally, LoyaltyExpress’s renowned client services team provides concierge levels of support for each and every user. To learn more, call 877.938.1175 or visit www.loyaltyexpress.comwww.loyaltyexpress.com.

About LoyaltyExpress

LoyaltyExpress simplifies CRM and marketing automation for banks and mortgage companies, including one of the top three retail lenders in the nation. Its flagship solution, CustomerManager, is an enterprise-wide, Software-as-a-Service platform that combines lead management, email and direct mail campaigns with a 360-degree view of each loan officer's customers, partners and prospects. The MarketingCentral service delivers a web-based, sales collateral store powered by custom content creation and integrated print fulfillment. LoyaltyExpress eliminates the need to share sensitive customer data with multiple vendors and has a team of world-class marketing and branding experts with extensive experience in the mortgage industry. For more information, visit www.loyaltyexpress.com.